From the Pabs Archives (8)

October 21, 2010

After my letter to the Vue Cinema, the next piece to appear from the Pabs Archives seeemed to choose itself…

Electronic Orange

(Joyce 24.07.2007)

Castle Group Ltd / Salter Road / Scarborough Business Park / North Yorkshire / United Kingdom / YO11 3UZ

Dear Sir/Madam,

I am writing with reference to your product, the ‘Electronic Orange’ Entertainment Noise Limiter, which automatically cuts off the power supply to amplification equipment should a predetermined noise level be exceeded.

 As a limited liability company granted economic freedoms by society, you have certain reciprocal obligations to fulfill. These include a responsibility not to engage in business practices that are detrimental to the integrity and cohesion of the wider community in which you operate. I understand the cold logic that has given birth to this product, but I ask you to consider that, as a result of selling Electronic Orange, Castle Group Ltd. is complicit in attempts to undermine freedom and fun across the world.

You may claim that your product is a smart business response to recent legislation concerning noise levels. I would urge you to consider the difference between legality and morality, and your company’s place in assisting and facilitating a moral crime at weddings, birthday parties and bar mitzvahs, among others.

You may also argue that you are merely providing a technology, which the end user then has a duty to use in a responsible manner. I would point out that, since you are both providing practical assistance to the end user, and are aware of the likely outcome of using the Electronic Orange (even if you do not share the same goals), you are in fact aiding and abetting the gross limitation of fun.

There is already more than enough misery and anti-fun in the world without Electronic Orange. As you state on your website – ‘everybody likes to party’. I urge you to integrate this fundamental principle at every stage of product design – to balance profits and principles through making technology a force for good, not evil.

I look forward to your reply.


Andrew Joyce

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